Timeline:
1 Week (Late May to Early June)
Goal:
Show that a subscription to your meal plan will solve your readers’ meal time problems as they transition from spring to summer.
The example emails, social media posts, and on-site marketing materials for this campaign were used for the site Super Healthy Kids. This campaign was designed to show parents how the Super Healthy Kids meal plan subscription can solve the meal time challenges that come with vacations, irregular schedules, and additional meal times with kids home all day during the summer.
This campaign is provided as an example only. You should adapt any of the emails, social posts, images, sales pages, etc. to be directed at your audience’s particular pain points with the transition from Spring to Summer.
The campaign should include a discount on your Full Access subscription of anywhere from 20%-30%, should last for around a week, and should take place at the end of May or beginning of June.
The limited duration will help you to build a sense of urgency to purchase and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than 50% of the sales that occur during the campaign.
This campaign template includes:
- Onsite marketing asset examples including pop-ups and banners
- A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
- Sample social media posts to go along with your email campaign
- Stock images and stickers to help you build your own image assets to promote the campaign
Decide on Product to Promote
Although your subscription includes many meal plans, cookbooks, and ad-free recipes, it is best to focus your campaign on a specific product that helps your readers transition from Spring to Summer.
Highlighting how your meal plan solves the question of what’s for lunch and dinner now that kids are home from school can increase your sales dramatically.
Update Sales Page
Your marketing should always direct your followers to either your Prepear Brand sales page, or a sales page that you have custom built on your own website.
You may want to update your sales page with information specific to this campaign.
Set Discounts and Get Links
You can easily create a discount to go along with your campaign from within your Prepear Pro dashboard. Click the link below to get started.
Promote your Sale
The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.
The links below include samples for each promotional channel to get you started.
Website
During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale. These popups and banners generated about 1/3 of the sales when this campaign was run on the Super Healthy Kids food blog.
Popup
A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.
Banner
A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.
An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.
This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.
Email 1 – Summer is Here!
The purpose of this email is to announce your sale and get your audience thinking ahead about their Summer months. What eating habits will change? How will they adapt to the new schedules? You will want to introduce those topics while explaining how your unique meal planning solution can help solve their problem.
Email 2 – Setting Boundaries
This email paints a picture of how kids go through the fridge during the summer and are always hungry. It helps families set up boundaries for when and how they eat, as well as offer fresh ideas on what to eat. It explains how your subscription can help with these problems.
Email 3 – Meal and Snack Ideas
This email gives great meal and snack ideas for summer and includes a printable with suggested snacks to help kids make healthy choices when they want to snack. It highlights how the Super Healthy Kids’ meal plan includes healthy snack recommendations all summer long.
Email 4 – Summer Go-To Recipe
This email shares a tried-and-true recipe that works well for many different summer occasions. It is a sample of the type of recipes that will be included in the meal plan subscription if your readers sign up.
Email 5 – Feed Your Kids’ Friends
This email shows how feeding your kids and their friends can be a great tool to build positive relationships in your kids’ lives. It highlights how having the Super Healthy Kids meal plan can help you be ready to feed your kids AND their friends.
Email 6 – Last Day of Sale and Lunch Ideas
This email reminds your readers that your Summer Sale is ending today. It also gives tried and true lunch ideas that are great for summer. The more value they see in your recipes the more value they will see in your meal plan subscription.
Email 7 – Sale Extended
Many times people have the intention of signing up but get busy in the moment, and miss the sale window. This email gives one more day for your readers to take advantage of your offer.
Email 8 – Hours Left
This is the final notice that the sale is ending. This email often has the highest conversion rate.
Generic Sale Images
Use these images and stickers to easily create your own unique graphics and videos promoting your sale.
Sale Stickers
Sale stickers can be used over the top of your posts or stories to create excitement for your sale.
Social Media
Social media posts should be rich in authentic and helpful content to generate the maximum amount of organic reach. Super Healthy Kids generates about 1/3 of its sales from talking about promotions on social media.
Instagram / Facebook Posts
Your social media posts don’t need to be professionally designed. They should include content and photos similar to other posts you create that receive high engagement. They should include a clear call to action in the content and should link directly to your sales page.
Instagram / Facebook Stories
Stories are an easy way to personally engage with your audience on video without a lot of production effort. We’ve created a library of sale and promotional stickers to make it easier to create these stories and included them in the image assets section below.