About 2 Weeks (Jan. 1 – Jan. 14)
Help your readers with their New Years resolutions of eating at home, eating healthier, or getting organized by offering your full access subscription at a discounted rate.
New Years is the best time of year for selling meal plan subscriptions. Your audience is setting health goals for the new year, and your meal plan can be a central part of helping them hit their goals! We sell almost 300% more subscriptions in January than any other month, so definitely don’t miss promoting your subscription this month!
The example emails, social media posts, and on-site marketing materials for this campaign were used for the site Super Healthy Kids. This campaign was designed to show parents how the Super Healthy Kids meal plan subscription can help parents feel empowered as a new year starts to be the best version of themselves by giving them the tools and resources to create healthy family dinners.
This campaign is provided as an example of one way to promote this sale. Tailor the emails, social posts, images, sales pages, etc. to your audience’s particular pain points and goals. Most people want to eat healthier, stop going out-to-eat, and have regular family dinners, as the new year begins.
We recommend a discount on your Full Access subscription of 25%. The ideal campaign length is one or two weeks, and should take place from the end of December to mid-January.
The limited duration will help you to build a sense of urgency to purchase and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than 50% of the sales that occur during the campaign.
This campaign template includes:
- Onsite marketing asset examples including pop-ups and banners
- A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
- Sample social media posts to go along with your email campaign
- Swipe images and stickers to help you build your own image assets to promote the campaign
Steps to Follow:
Decide on Product to Promote
Although your subscription includes many meal plans, cookbooks, and ad-free recipes, it is best to focus your campaign on a specific ongoing-meal plan that helps your readers accomplish their goals as the new year begins.
Highlighting how your meal plan will inspire your readers to eat healthier, reduce going out-to-eat, more togetherness as a family, and help them save time and money while reducing stress will dramatically increase your subscription sales.
Review Your Sales Page
Determine whether you want to direct your readers to your Prepear sales page, or a sales page that you have custom built on your website.
You may want to update your custom built sales page with information specific to this campaign.
Promote your Sale
The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.
The links below include samples for each promotional channel to get you started.
During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale. These popups and banners generated about 1/3 of the sales when this campaign was run on the Super Healthy Kids food blog.
A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.
A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.
An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.
This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.
Email 1 – New Years Sale Pre-Announcement
After Christmas is over people are beginning to prepare for the new year. Often times they have put on weight from the holidays and are looking to make a fresh start with the new year. This email is meant to generate excitement and a solution to making that fresh start.
Email 3 – Content Email – Organization
People want to be more organized, and do better around meal time for their families. Your solution can help them! This email will show your readers how your subscription can save time and create meaningful family dinners with yummy food.
Email 6 – Content Email – Save Money
When you can relate in simple terms what a subscription costs in relation to something they buy regularly it can feel like a no brainer, when they can start to visualize how following a plan can save them money in the long run.
Generic Sale Images
Use these images and stickers to easily create your own unique graphics and videos promoting your sale.