New Year Campaign

About 2 Weeks (Jan. 1 – Jan. 14)

Help your readers with their New Years resolutions of eating at home, eating healthier, or getting organized by offering your full access subscription at a discounted rate.

New Years is the best time of year for selling meal plan subscriptions. Your audience is setting health goals for the new year, and your meal plan can be a central part of helping them hit their goals! We sell almost 300% more subscriptions in January than any other month, so definitely don’t miss promoting your subscription this month!

The example emails, social media posts, and on-site marketing materials for this campaign were used for the site Super Healthy Kids. This campaign was designed to show parents how the Super Healthy Kids meal plan subscription can help parents feel empowered as a new year starts to be the best version of themselves by giving them the tools and resources to create healthy family dinners.

This campaign is provided as an example of one way to promote this sale. Tailor the emails, social posts, images, sales pages, etc. to your audience’s particular pain points and goals. Most people want to eat healthier, stop going out-to-eat, and have regular family dinners, as the new year begins.

We recommend a discount on your Full Access subscription of 25%. The ideal campaign length is one or two weeks, and should take place from the end of December to mid-January.

The limited duration will help you to build a sense of urgency to purchase and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than 50% of the sales that occur during the campaign.

This campaign template includes:

  • Onsite marketing asset examples including pop-ups and banners
  • A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
  • Sample social media posts to go along with your email campaign
  • Swipe images and stickers to help you build your own image assets to promote the campaign

Steps to Follow:

Decide on Product to Promote

Although your subscription includes many meal plans, cookbooks, and ad-free recipes, it is best to focus your campaign on a specific ongoing-meal plan that helps your readers accomplish their goals as the new year begins.

Highlighting how your meal plan will inspire your readers to eat healthier, reduce going out-to-eat, more togetherness as a family, and help them save time and money while reducing stress will dramatically increase your subscription sales.

Review Your Sales Page

Determine whether you want to direct your readers to your Prepear sales page, or a sales page that you have custom built on your website.

You may want to update your custom built sales page with information specific to this campaign.

Prepear Sales Page ExampleCustom Sales Page Example

Set Discounts and Get Links

You can easily create a discount to go along with your campaign from within your Prepear Pro dashboard. Click the link below to get started.

How to Create a DiscountCreate a Discount

Promote your Sale

The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.

The links below include samples for each promotional channel to get you started.

WebsiteEmail ListSocial MediaSale Images


During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale. These popups and banners generated about 1/3 of the sales when this campaign was run on the Super Healthy Kids food blog.


A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.

Desktop Popup ExampleDesktop Popup TemplateMobile Popup ExampleMobile Popup Template


A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.

Banner Example


An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.

This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.

Email 1 – New Years Sale Pre-Announcement

After Christmas is over people are beginning to prepare for the new year. Often times they have put on weight from the holidays and are looking to make a fresh start with the new year. This email is meant to generate excitement and a solution to making that fresh start.

Email 1 ContentEmail 1 Header Template

Email 2 – New Years Sale Announcement

The new year is here! Make a big announcement with a discount to your subscription and tell them how subscribing to your meal plan will help them get healthier and reduce stress around meal time.

Email 2 ContentEmail 2 Header Template

Email 3 – Content Email – Organization

People want to be more organized, and do better around meal time for their families. Your solution can help them! This email will show your readers how your subscription can save time and create meaningful family dinners with yummy food.

Email 3 ContentEmail 3 Header Template

Email 4 – Content Email – Veggies

All the candy and over-eating over the holidays, creates a demand to set things right and get back to being healthy with the new year. This email shows how your subscription can help them get on track to being healthy again.

Email 4 ContentEmail 4 Header Template

Email 5 – Content Email – Testimonials

When other people know the meal plan works for others they can see the plan working for them. This email will highlight some testimonials you have received from your subscribers.

Email 5 ContentEmail 5 Header Template

Email 6 – Content Email – Save Money

When you can relate in simple terms what a subscription costs in relation to something they buy regularly it can feel like a no brainer, when they can start to visualize how following a plan can save them money in the long run.

Email 6 ContentEmail 6 Header Template

Email 7 – Sale Ends Tomorrow

A quick reminder that your sale is ending tomorrow. If your subscriber base is large you may want to mention how many people who have subscribed already.

Email 7 ContentEmail 7 Header Template

Email 8 – Final Day

The last reminder that this is the final day of your sale and what time it ends at. A large portion of the sales you generate come from these last two emails.

Email 8 ContentEmail 8 Header Template

Social Media

Social media posts should be rich in authentic and helpful content to generate the maximum amount of organic reach. Super Healthy Kids generates about 1/3 of its sales from talking about promotions on social media.

Instagram / Facebook Posts

Your social media posts don’t need to be professionally designed. They should include content and photos similar to other posts you create that receive high engagement. They should include a clear call to action in the content and should link directly to your sales page.

Post Content IdeasPost Launch TemplatePost Midsale TemplatePost End Template

Instagram / Facebook Stories

Stories are an easy way to personally engage with your audience on video without a lot of production effort. We’ve created a library of sale and promotional stickers to make it easier to create these stories and included them in the image assets section below.

Announcement StoryMid Sale StorySale Ending Story

Generic Sale Images

Use these images and stickers to easily create your own unique graphics and videos promoting your sale.

Sale and Discount Images

Click the link below to get assets for you that matches the discount you are going to run for your sale.

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Image Templates

If you want to customize your sale and discount images with your own colors click the links below to edit in Canva.

Sale LogoDiscount StickerDiscount Banner