1 – 2 Weeks
Create as much excitement as possible about your new membership and drive as many sales possible with a deep discount to your new service.
The example emails, social media posts, and on-site marketing materials for this campaign were used for the site How to Feed a Loon. This campaign was designed to introduce a premium membership for their readers that would help them have a better experience cooking in the kitchen. Ad-free recipes, ongoing meal plans, and cookbooks. With this campaign you should be able to build a bunch of excitement with your new subscription product. We recommend tailoring this campaign to solve the pain points of your particular audience.
This campaign is provided as an example of one way to promote this sale. Tailor the emails, social posts, images, sales pages, etc. to your audience’s particular pain points.
We recommend a discount on your Full Access subscription of 40%. The ideal campaign length is 1-2 weeks.
The limited duration will help you to build a sense of urgency to purchase and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than 50% of the sales that occur during the campaign.
This campaign template includes:
- Onsite marketing asset examples including pop-ups and banners
- A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
- Sample social media posts to go along with your email campaign
- Swipe images and stickers to help you build your own image assets to promote the campaign
Steps to Follow:
Decide on Product to Promote
Although your subscription includes many meal plans, cookbooks, and ad-free recipes, it is best to focus your membership on an ongoing meal plan, and use all other meal plans, and cookbooks as supplemental bonuses to help you in your home cooking.
You should highlight how your meal plans and cookbooks will improve your readers lives by:
- Reduce stress by having a plan to follow for dinner
- Save them time by having automatic grocery lists, and the option to get your groceries delivered.
- Save money by going out to eat less, and by doing less impulse grocery shopping at the store.
- You should also talk about your unique benefits that you offer to your audience. e.g. healthy, special diet (gluten-free, keto) etc.
Create / Review Your Sales Page
We recommend building out your own sales page if possible. Your audience already knows and trusts you. At this point they probably will have no idea about who or what Prepear is. By explaining as much as possible on your own sales page then sending them to checkout you will have a higher conversion rate.
If you don’t want to build your own custom sales page – you are always welcome to the generic pre-built sales page we have made for you. See the examples below.
Promote your Sale
The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.
The links below include samples for each promotional channel to get you started.
During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale.
A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.
A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.
An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.
This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.
Email 1 – Pre-Launch Announcement
The purpose of this email is to promote your NEW full access membership launch on Prepear. You will want to build as much excitement to your membership as possible. This email helps to build the excitement by letting your readers know what is coming up.
Email 2 – Launch Announcement
The purpose of this email is to show how your membership will solve a problem for your readers. E.g. Save time, save money, keep them organized, help them learn how to cook, eat healthy, etc. You will then link to your sales page to sell subscriptions.
Email 8 – Final Hours Email
A quick reminder that your sale is ending. Remember: Usually half of the sales generated come on the last day or the sale extension. People need a reminder and have the intention to sign up. This can gently push your readers to start their trial.
Generic Sale Images
Use these images and stickers to easily create your own unique graphics and videos promoting your sale.