2 Weeks before Christmas
Offer a gifting solution to your subscription. Mainly used during Christmas and Mother’s Day.
The example emails, social media posts, and on-site marketing materials for this campaign were used for the site Super Healthy Kids.
This campaign is provided as an example of one way to promote your gift subscription. Tailor the emails, social posts, images, sales pages, etc. to your audience’s particular pain points, as they buy your gift subscription.
We recommend a discount on your Full Access subscription of 10%, and promoting the discount as $10 off. The length of this campaign is up to you but it was intended to be used before special gifting days such as Christmas, or Mother’s Day.
The limited duration will help you to build a sense of urgency to purchase the gift and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than HALF of the sales that occur during the campaign.
This campaign template includes:
- Onsite marketing asset examples including pop-ups and banners
- A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
- Sample social media posts to go along with your email campaign
- Swipe images and stickers to help you build your own image assets to promote the campaign
Steps to Follow:
Decide on Product to Promote
You will be promoting your gift subscription but, you will need to decide what ongoing meal plan you want to attach it to. When a person redeems a gift subscription they will have that meal plan automatically inserted into their planner, and all the rest of your content saved to their profile. We recommend using your most popular ongoing meal plan. For instructions on how to get that link see the discounts and links section below.
Review Your Sales Page
If you have built a custom sales page you may want to put in a very simple callout to gift your subscription to another person. If you are offering a discount we recommend calling that out here. However if you are doing a banner over your website this may be unnecessary.
Set Discounts and Get Links
We recommend a small discount of 10% off and marketing the discount as $10 off. This dollar discount sounds like a better deal than a percentage discount when it is small. Click the buttons below to see how to create a discount.
Promote Your Gift Subscription
The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.
The links below include samples for each promotional channel to get you started.
During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale. These popups and banners generated about 1/3 of the sales when this campaign was run on the Super Healthy Kids food blog.
A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.
A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.
An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.
This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.
Email 1 – Gift Subscription Announcement
As Christmas is approaching people are looking for gifting options. This email focuses on how meal time brings families together, while streamlining the process of dinner so there is less stress during the holiday season.
Email 2 – Content
Holidays are stressful times. Often the most meaningful gift can be one that reduces stress and gives back quality time to a family. This email focuses on how your subscription can help give a family something much more meaningful.
Email 3 – Content
This email illustrates the pros of eating together as a family, which can include healthier eating and avoidance to risky behaviors such as substance abuse and violence. Your subscription can help provide a better way to bring families together over the next year.
Email 4 – One Day Left
This email serves as a quick reminder that your gift subscription deal is ending soon. With shipping options off the table as Christmas is nearing. Your subscription can help someone still provide a meaningful gift.
Email 5 – Last Day of Sale
This email is sent on Christmas eve and is the last reminder. It stresses the fact that your gift subscription can be delivered via email just in time for Christmas.
Generic Sale Images
Use these images and stickers to easily create your own unique graphics and videos promoting your sale.
If you want to customize your sale and discount images with your own colors click the links below to edit in Canva.
Social media posts should be rich in authentic and helpful content to generate the maximum amount of organic reach. Super Healthy Kids generates about 1/3 of its sales from talking about promotions on social media.
Instagram / Facebook Posts
Your social media posts don’t need to be professionally designed. They should include content and photos similar to other posts you create that receive high engagement. They should include a clear call to action in the content and should link directly to your sales page.
Instagram / Facebook Stories
Stories are an easy way to personally engage with your audience on video without a lot of production effort. We’ve created a library of sale and promotional stickers to make it easier to create these stories and included them in the image assets section below.