1 Week (Early August)
Show that a subscription to your meal plan will help them get organized as they transition from summer to school schedules.
The example emails, social media posts, and on-site marketing materials for this campaign were used for the site Super Healthy Kids. This campaign was designed to show parents how the Super Healthy Kids meal plan subscription can help parents feel empowered and stress-free with lunches and dinners that come with the chaos of a new school schedule.
This campaign is provided as an example of one way to promote this sale. Tailor the emails, social posts, images, sales pages, etc. to your audience’s particular pain points with the transition from Summer to a more rigid school schedule.
We recommend a discount on your Full Access subscription of 30%. The ideal campaign length is one week, and should take place at the beginning of August.
The limited duration will help you to build a sense of urgency to purchase and permit you to send additional emails reminding your audience that the sale is ending. These sale ending messages often generate more than 50% of the sales that occur during the campaign.
This campaign template includes:
- Onsite marketing asset examples including pop-ups and banners
- A sample email schedule with emails announcing the start of the sale, emails providing some helpful content-rich emails during the week of the sale, and a sale ending email sequence promoting the time-sensitive nature of your offer
- Sample social media posts to go along with your email campaign
- Swipe images and stickers to help you build your own image assets to promote the campaign
Steps to Follow:
Decide on Product to Promote
Although your subscription includes many meal plans, cookbooks, and ad-free recipes, it is best to focus your campaign on a specific product that helps your readers transition from their summer routine to a more rigid school schedule.
Highlighting how your meal plan will inspire your readers to create great lunches your kids will love, and delicious family dinners that will save time and stress will dramatically increase your subscription sales.
Review Your Sales Page
Determine whether you want to direct your readers to your Prepear sales page, or a sales page that you have custom built on your website.
You may want to update your custom built sales page with information specific to this campaign.
Promote your Sale
The success of your promotional campaign will be directly tied to how frequently and effectively you market it to your audience. We suggest promoting it on your website, to your email list, and on your social media channels.
The links below include samples for each promotional channel to get you started.
During promotional campaigns we suggest you pause other pop-ups and banners that you use on your site and replace them with popups and banners promoting your sale. These popups and banners generated about 1/3 of the sales when this campaign was run on the Super Healthy Kids food blog.
A good popup will attract your reader’s attention and focus on the solution to a problem they have right now. It will also include a discount and generate a sense of urgency to take action. Always include a very clear, direct call to action button on your popups.
A sticky header or footer banner is a less intrusive reminder of the promotion you are running. The banner text should be brief, should communicate when the sale is ending to create a sense of urgency, and should always include a clear call to action button.
An email campaign should consist of three part: 1) An announcement of your promotion, 2) Content rich emails that are interesting to your readers while also promoting your sale, and 3) A sale ending sequence that creates urgency to act before the deal is gone.
This content is an example from the food blog Super Healthy Kids, you should always adapt this content to be authentic to your brand and relevant to your audience. About 1/3 of Super Healthy Kids sales were generated from this email series.
Email 1 – Back to School Sale Announcement
The purpose of this email is to get your audience thinking about kids going back to school. What eating habits will change? How will they adapt to the new schedules? You will want to introduce those topics while introducing your unique meal planning solution to the problem.
Email 2 – Get Organized
This email paints a picture of how crazy back to school times are with buying school supplies, teacher meetings, and activities. Your meal plan will come in as a solution to keep you organized with your meals to take stress off your back.
Email 3 – Healthy Habits
This email gives great advice for creating great habits with your children that will keep them healthy and active all year round. The main idea is to give your audience some value, then briefly mention your Back to School Sale that is still going on.
Email 4 – School Lunch Idea Inspiration
This is another content email that should drive value for your audience by giving inspiration that will help with school lunches, after school snacks, or dinners that fit into busy schedules. You will also mention your sale briefly.
Email 5 – Last Day of Sale
The purpose of this email is to let your audience know that today is the last day of your Back to School sale. Put a little pressure on them to buy now while also giving them valuable content.
Email 6 – Sale Extended
Many times people have the intention of signing up but get busy in the moment, and miss the window. This email is meant to create excitement about the sale, and give these people one more opportunity to take advantage of your offer.
Generic Sale Images
Use these images and stickers to easily create your own unique graphics and videos promoting your sale.